Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91% of millennials would switch brands for one which champions a cause.
The problem with Purpose Washing
The problem with Purpose Washing
The problem with Purpose Washing
Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91% of millennials would switch brands for one which champions a cause.